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4.8
Rated 4.8 out of 5 stars
4.8 Stars (345 Reviews)
DESCRIPTION
- A natural toothpaste with a Fluoride-free alternative
- Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
- Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
- Xylitol helps prevent bacteria and plaque from sticking to teeth
- Stevia Leaf Extract makes it taste nice – especially for kids!
Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.
Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.
We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers to some of the awesome questions we’ve been asked about our formula. And for even more geeky info about natural toothpaste, check out our blog post about all the goodness we learned during the formulation process here.
INGREDIENTS
Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).
Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.
We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.
Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
FAQs
What ingredients do you avoid when making a toothpaste?
There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.
We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.
Why doesn’t your toothpaste foam as much as the other brands I’m used to?
For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.
What is Calcium Hydroxyapatite?
Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralization and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations. In our Moothpaste Fluoride Free, we do not use nano particle sized Hydroxyapatite, rather a larger micron size between 20μm to 40μm that has a spherical shape.
Why doesn’t your toothpaste taste as minty as the other brands I’m used to?
Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.
Is Your Hydroxyapatite Vegan?
Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, our Hydroxyapatite is formed by the combination of natural Ca3(PO4)2 and natural CaCO3 at high temperature. These compounds come from minerals, not from coral or bovine sources.
What shape are the Hydroxyapatite Particles?
This question comes about as a result of a paper that questions the safety of needle-shaped Hydroxyapatite. Our Hydroxyapatite is not needle-shaped. Below is the shape of the particles as seen under a microscope.
Shipping & Returns
Order Processing
All orders are dispatched from MooGoo HQ within 5 business days of receiving payment. This may be longer during sale periods.
Standard Shipping – Excluding international shipments
Orders under $50 (based on cart subtotal) will incur a $9.90 standard flat-rate shipping charge.
Orders over $50 (based on cart subtotal) qualify for free standard shipping.
Express Shipping – Excluding international shipments
Orders under $50 (based on cart subtotal) will incur an $14.90 flat-rate express shipping charge.
Orders between $50-150 (based on cart subtotal) will incur a $5.00 flat rate express shipping charge.
Orders over $150 (based on cart subtotal) qualify for free express shipping.
Returns
MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange.Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.
Read more on shipping and returns in our terms and conditions.
DESCRIPTION
- A natural toothpaste with a Fluoride-free alternative
- Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
- Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
- Xylitol helps prevent bacteria and plaque from sticking to teeth
- Stevia Leaf Extract makes it taste nice – especially for kids!
Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.
Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.
We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers to some of the awesome questions we’ve been asked about our formula. And for even more geeky info about natural toothpaste, check out our blog post about all the goodness we learned during the formulation process here.
INGREDIENTS
Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).
Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.
We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.
Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
FAQs
What ingredients do you avoid when making a toothpaste?
There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.
We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.
Why doesn’t your toothpaste foam as much as the other brands I’m used to?
For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.
What is Calcium Hydroxyapatite?
Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralization and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations. In our Moothpaste Fluoride Free, we do not use nano particle sized Hydroxyapatite, rather a larger micron size between 20μm to 40μm that has a spherical shape.
Why doesn’t your toothpaste taste as minty as the other brands I’m used to?
Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.
Is Your Hydroxyapatite Vegan?
Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, our Hydroxyapatite is formed by the combination of natural Ca3(PO4)2 and natural CaCO3 at high temperature. These compounds come from minerals, not from coral or bovine sources.
What shape are the Hydroxyapatite Particles?
This question comes about as a result of a paper that questions the safety of needle-shaped Hydroxyapatite. Our Hydroxyapatite is not needle-shaped. Below is the shape of the particles as seen under a microscope.
Shipping & Returns
Order Processing
All orders are dispatched from MooGoo HQ within 5 business days of receiving payment. This may be longer during sale periods.
Standard Shipping – Excluding international shipments
Orders under $50 (based on cart subtotal) will incur a $9.90 standard flat-rate shipping charge.
Orders over $50 (based on cart subtotal) qualify for free standard shipping.
Express Shipping – Excluding international shipments
Orders under $50 (based on cart subtotal) will incur an $14.90 flat-rate express shipping charge.
Orders between $50-150 (based on cart subtotal) will incur a $5.00 flat rate express shipping charge.
Orders over $150 (based on cart subtotal) qualify for free express shipping.
Returns
MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange.Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.
Read more on shipping and returns in our terms and conditions.
Ask the Herd Anything!
We’re here, lets chat
Clean and cruelty free
Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging
Made from udderly the best skincare ingredients
Calcium Carbonate
A naturally occurring mineral that removes plaque & polishes the teeth
Sodium Bicarbonate
Low abrasive Baking Soda for teeth whitening & polishing
Hydroxyapatite
Hydroxyapatite is a revolutionary material with a wide use in dentistry. With regard to restorative and preventive fields, Hydroxyapatite has remarkable remineralising effects on initial lesions of enamel, certainly higher than traditional fluorides used until now for this purpose. Hydroxyapatite is, in fact, a better source of free Ca, and this is a key element as regards the remineralisation, the protection against caries and dental erosion.
Xylitol
A natural sweetener that also helps prevent bacteria sticking to the teeth.
Natural Peppermint Flavour
Natural peppermint flavour is a type of flavouring that is derived from the natural scent and taste of peppermint. In Moothpaste, it is used as to help freshen breath and improve the overall taste of the toothpaste.
How we can MOOVE into your skincare routine
1
Moothpaste – Fluoride Free 100g
4.8
Rated 4.8 out of 5 stars
4.8 Stars (345 Reviews)
Fills in surface scratches to help prevent tooth decay.
2
Moothwash 300ml
4.7
Rated 4.7 out of 5 stars
4.7 Stars (7 Reviews)
With Natural Anti-Bacterials For Healthy Gums & Fresher Breath.
4.8 Rated 4.8 out of 5 stars
Based on 345 reviews
345 reviews
CM
chantelle M.
Verified Buyer
I recommend this product
What is your age range? 35-44
What is your skin type? Combination
Product Standouts Gentle, Great Ingredients, Healing
Rated 5 out of 5 stars
11/23/24
the only one
My sister who is a dental hygienist. Got me onto this product. I absolutely love it and only use this. My teeth are staying good considering I have a few issues going on. Would just like it if it had a strong flavour but other than that.
Product QualityRated 5.0 on a scale of 1 to 5
Poor
Excellent
ResultsRated 5.0 on a scale of 1 to 5
Poor
Excellent
Was this helpful?
PN
Pam N.
Verified Buyer
I recommend this product
What is your age range? Over 65+
What is your skin type? Dry
Product Standouts Great Ingredients
Rated 5 out of 5 stars
11/23/24
Toothpaste
Love the feel of my teeth after using yr toothpaste I will be buying again
Product QualityRated 5.0 on a scale of 1 to 5
Poor
Excellent
ResultsRated 5.0 on a scale of 1 to 5
Poor
Excellent
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YW
yolanda w.
Verified Buyer
I recommend this product
What is your age range? 45-54
What is your skin type? Combination
Product Standouts Easy To Use
Rated 5 out of 5 stars
11/20/24
moothpaste
This is the best flouride free toothpaste I have tried so far love the taste the clean feel on my teeth after use will definately keep using this product
Product QualityRated 5.0 on a scale of 1 to 5
Poor
Excellent
ResultsRated 5.0 on a scale of 1 to 5
Poor
Excellent
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DG
Deborah G.
Verified Buyer
I recommend this product
What is your age range? Over 65+
What is your skin type? Combination
Product Standouts Fast Acting, Dramatic Results, Easy To Use, Unique, Gentle
Rated 5 out of 5 stars
11/19/24
Amazing toothpaste
My teeth have never felt better after cleaning also I have had a lot of problems with thrush on my tongue due to medication and after a few weeks using this toothpaste it has cleared up. Very happy with this product
Product QualityRated 5.0 on a scale of 1 to 5
Poor
Excellent
ResultsRated 5.0 on a scale of 1 to 5
Poor
Excellent
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JW
Jane W.
Verified Buyer
I recommend this product
What is your age range? 35-44
What is your skin type? Combination
Product Standouts Fast Acting, Great Ingredients
Rated 4 out of 5 stars
11/14/24
Mooth-wateringly good!
Our household love that this is natural and our teeth are noticeably whiter since using this. Loading up the care with more!
minor downside is the tube sits upright on the vanity, there's a fair bit of paste buildup in the lid droops to the side and then sticky hands and would be great it came in a larger size, but i assume it's a natural product it's this size.
Product QualityRated 5.0 on a scale of 1 to 5
Poor
Excellent
ResultsRated 5.0 on a scale of 1 to 5
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Clean and cruelty free
Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging
Carbon neutral